Which Jewellery Does Not Lose Value?

18-carat Gold and Tahitian Pearl: A Sustainable Investment

In the jewellery world, not all jewels are equal in terms of value over time. Some lose their luster or appeal, while others, due to the rarity of the materials and the quality of craftsmanship, retain or even increase their value.

So, which jewel does not lose value?

At Poemotu, we believe the combination of 18-carat gold (750/000) and Tahitian pearl embodies the perfect answer to this question.

Let's explore why this union of gold and precious pearl makes our creations both aesthetic and sustainable investments.

Why is 18-carat gold the best choice for a valuable jewel?

When discussing jewels that do not lose value, 18-carat gold is indispensable.

But why this particular alloy? In jewellery, gold comes in different carats, indicating the percentage of pure gold in the alloy.

• 24 carats (99.9% pure gold): Pure gold is too malleable for most jewels worn daily. Although it retains its intrinsic value, it is rarely used in jewellery due to its fragility.
• 18 carats (75% pure gold): 18-carat gold, or 750/000 by European standards, is one of the most coveted alloys for high-end jewellery. Its composition makes it a durable and luxurious material, capable of retaining a large portion of its initial value. Choosing 18-carat gold is opting for a precious, durable, and resistant material, suitable for jewels passed down through generations. At Poemotu, we have chosen 750/000 gold to ensure our creations have longevity and a lasting market value.
• The Tahitian pearl, a treasure that adds to the value of gold: The Tahitian pearl is another element that gives the jewel lasting value. Known for their enchanting colours and unique lustre, Tahitian pearls are rare and sought after worldwide. They are cultivated in the lagoons of French Polynesia, in a protected environment that guarantees their quality. Often referred to as "black pearls", Tahitian pearls are distinguished by their singular beauty and growing value in the jewellery world. By combining a Tahitian pearl with 18-carat gold, Poemotu creates jewels that blend elegance and investment.

The benefits of an 18-carat gold and Tahitian pearl jewel in retaining value

A jewel that does not lose value stands out due to several key characteristics:

1. Durability and resistance: 18-carat gold consists of 75% pure gold, mixed with 25% other metals to make it more resistant. This choice makes it a perfect alloy for jewels worn daily, ensuring exceptional longevity without losing its shine.
2. Stable market value: Unlike lower carat gold alloys (such as 9 or 14 carats), 18-carat gold maintains a high market value. Even an 18-carat gold jewel with weight adjusted to its design is a sustainable investment.
3. Timeless elegance: 18-carat gold and the Tahitian pearl possess a timeless beauty and elegance that never go out of style. Their precious appearance remains coveted by high-end jewellery enthusiasts.
4. Origin and rarity: Tahitian pearls are rare, and the only guarantees for untreated pearls after harvesting are found solely in the waters of French Polynesia. The beauty and rarity of these pearls add a dimension of prestige to Poemotu jewels.

Why are Poemotu jewels in 18-carat gold and Tahitian pearls a secure investment?

Poemotu has opted to create its jewels with 750/000 gold and authentic Tahitian pearls to ensure customers a secure investment. The quality of the materials used, even in quantities adjusted for certain designs, ensures each jewel maintains its value over time.

For those seeking to acquire a valuable jewel, a Poemotu model in 18-carat gold and Tahitian pearl is a wise choice. Beyond its beauty, this jewel embodies heritage and can be passed down, retaining its market value and prestige generation after generation.

Choosing an 18-carat gold jewel to retain value

When you invest in an 18-carat gold jewel, you are not just choosing a fashion accessory: you are choosing a treasure, a jewel that carries beauty, rarity, and durability within it.

By betting on high-quality materials, Poemotu creates pieces whose value persists and, far from depreciating, appreciates over time.